- The Agency
The RECN Services
An adequate marketing mix which includes all relevant factors concerning a successful positioning is essential for a sustainable brand identity.
In case of retail real estate brands this means the conception and realization of marketing measures based on a comprehensive analysis which includes important key issues such as the regional location factors, branch and tenant mix, competitive situation, architecture and integration options into the city marketing.
Being aware of these elementary basics RECN as a full service agency provides its clients the following services:
Real Estate Marketing / Conception
- Brand Building
Real Estate Marketing / Creative Work
- Corporate Identity / Corporate Design
- Online Marketing
- Social Media- & Mobile Marketing
- Outdoor Advertising
- Image Movies / 3-D-Animation / Visualization
- Guerilla Marketing
Social Media and Mobile Applications for Shopping Centers
Many of the brands which are present in today’s shopping centers have an impressive number of fans on facebook (for example H&M approx. 7.5 million, New Yorker approx. 1.2 million).
In contrast, shopping center operating companies are just slowly beginning to realize the advantages that social networks can offer them for their market.
Social media and mobile marketing tools provide a wide range of opportunities concerning customer loyality and interaction with the customer.
In particular information exchange and the extraction of customer data that can be used for marketing campaigns are just two of the outstanding advantages.
Furthermore in these days a professional facebook appearance and mobile applications are convincing image factors.
In cooperation with Munich based innovation punks AG RECN develops and offers custom-made social media and mobile solutions for shopping centers.
Real Estate PR
For a long term establishment as a regional brand, the presence of retail real estate in the public perception is an important component. Through targeted PR measures RECN puts real estate brands into the public spotlight and thereby moves them into the target group’s focus.
RECN PR measures include:
- PR work
- PR Events
In times of similar brand ranges retail real estate has to offer its target groups a lot more than just shopping opportunities to achieve a successful brand positioning.
Due to the growing competition in the retail real estate market the “experience part” of the term “shopping experience” has gained increasing importance.
Meanwhile a multifaceted range of events is indispensible to distinguish yourself from your competitors.
RECN conceptualizes and coordinates target group specific events, which contributes to issues like sales promotion, an increasing brand name recognition, image building and brand identity.